You may have heard about mobile marketing, but not be quite sure what it is. There are a zillion different ways to use mobile technology to market products and services. Wondering where to begin in such a broad topic? The tips below can help you begin your journey into mobile marketing.
Putting a QR code on your print ads can help you appeal to tech savvy customers. This easily allows smartphone users to access your coupons and website. You should include the QR code on everything – catalogs, brochures, business cards and posters. A customer may be genuinely interested in your product or service, and a QR code ensures that they can instantly learn more about your company.
Especially when it comes to your mobile website, you must remember that less is more. You need to avoid lengthy page content that just exists due to keyword stuffing, since it’s not saying anything helpful. Mobile marketing demands short, concise, and direct messages to consumers.
To recruit testers, ask friends and family. Have them test your site out for simplicity, the effectiveness of your ads and other parts of your campaign. If you can, hire a professional to test and improve your campaign.
Your mobile marketing campaign could use a mission statement, if for no other reason than to keep you focused on your goals. Stay with your principles to keep you on the right track.
Make sure that your existing mobile marketing campaign is doing well before trying to formulate a new one. You can see how well you do by how long you last, not always by your sales. When you start a new campaign, follow the same formula you used for your successful, long-term campaign.
Mobile marketing is the subject of furious debates all over the Internet. Realize that every business is unique and will need to be approached with different marketing techniques. What works for one may not for the other. The tips you have seen are a great starting point for building your plan.