The world is changing quickly and you need to start reaching out to online customers. You can use online videos to reach more people. If you want to find out how to make a video to use as advertising, keep reading.
If you’re going to make a marketing video, keep it short and to the point. People generally have a small attention span and want quick access to information. Should you require a longer, more detailed video, it may be best to divide it into segments. For example, a 20-minute video could be split into four separate videos of five minutes each.
Video marketing is nothing to fear. All you need is a tripod and quality camera to make videos yourself. You could take your audience through the production process of whatever product you sell, or simply talk to them one-on-one in a natural setting.
Spending a lot of money and time on a video does not mean it will yield better results. You should be more concerned with getting the best return on your investment. Take a page from the playbook of major corporations like General Mills, Dell and Apple, which have enjoyed success simply by offering basic, no-frills videos.
You have a limited amount of time to capture the attention of your viewers. The first 15 seconds of your special video clip are the most important. Teasers and other attention getters work great here.
Expensive video equipment is really not necessary to produce a quality video. You don’t need professional gear if you can keep the image focused and balanced. A fancy script is not really necessary either, nor are boatloads of confidence required. Just breathe and talk directly into the camera. Indeed, this may not even be required. You can sometimes use PowerPoint or screen captures instead of talking directly to the audience.
If you have a lot of colleagues or employees, recruit them for help when you are trying to market with video. Choose a confident person to do the talking. If possible, you can mix things up a bit by featuring multiple individuals.
You should add some links to subscribe to your different campaigns on the pages where you share your videos. Provide viewers with an opportunity to request additional information related to the video. You can then use that connection to promote your products and services.
Videos can be a successful marketing tool. Video is an ideal way to reach a worldwide audience. Use the information you have just learned to help develop a video marketing campaign.