Mobile marketing is a phrase that can be defined several ways. Each business sees this type of marketing in different ways, and the implementation of their marketing plans is just as different. Most experts agree that mobile marketing encompasses marketing on mobile phones and other portable devices. These tips can let you see how you can make mobile marketing work for you.
Cater to tech-savvy consumers by placing QR codes on every printed advertisement. Anyone who has a smart phone can use the QR code to access your site or coupons. You should put the QR code everywhere: catalogs, brochures, posters, business cards, and any other printed materials you use. A person that takes the time to use a QR code is likely interested in your company. Offering these on your printed ads and marketing material makes it easy for them to find out more.
It is important to get right to the point in your mobile marketing efforts. Keep your offers brief and simple to understand. Make sure your customer gets your message not just physically, but mentally as well, in the brief window of their attention that you get.
Write less but say more with the mobile content on your website. Using lengthy landing and product pages, with keyword-stuffed text that goes on and on, will not work well. With mobile marketing, make your content worthwhile but not too wordy.
Recruit friends and family to help you test every ad you send out to ensure it is working properly. If you need unbiased opinions, you can hire testers.
Customer bases rarely change but it is important to remember that mobile customers are much more fickle due to outside influences. Technology can drive business away, so you have to be on top of every new release out there if you want to remain competitive.
As discussed earlier, mobile marketing strategy can differ greatly from one business to another. No concrete definition can be made; though, all definitions concede that it involves marketing on mobile devices. Using these tips, you can see the benefits of mobile marketing for your business.